Hi
Hi
SIPHO NTOMBELA
CONTENT
LEAD
I’m a JHB–based Content Lead and Digital Strategist
I’m a JHB–based Content Lead and Digital Strategist
WHAT I DO BEST
My work sits across the full digital content journey, from strategy and creative direction to production, delivery and audience engagement. Here’s how I can support your brand, campaign or team.
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
About me
Hi, I'm Sipho, a senior digital strategist and content lead with 13 years of experience delivering campaigns, managing brands and building audience systems for some of Africa’s most-watched properties
13
13
Years of Experience
13
13
Years of Experience
13
13
Completed projects
13
13
Completed projects
13+
13+
Brands across Africa
13+
13+
Brands across Africa
Call Today :
Call Today :
Email :
Email :
Featured Projects
Big brands, live broadcasts, cultural moments and everything in between. A selection of work that shows how I think, what I make and how I get it out into the world.
Digital Strategy
BIG BROTHER: NAIJA & MZANSI
A 24/7 digital content ecosystem spanning Big Brother Naija and Big Brother Mzansi, combining social strategy, real-time storytelling, audience engagement and live content across two of Africa’s biggest entertainment markets.
Campaigns
AFRICA MAGIC VIEWERS' CHOICE AWARDS 2026
A multi-phase digital campaign taking the AMVCAs from call for entries to the live show, building anticipation, driving audience participation and bringing Africa’s biggest celebration of film and television to life across digital platforms.
Content & Social
GLOBAL CITIZEN FESTIVAL: MANDELA 100
A global social-impact campaign that turned content, advocacy and entertainment into mass participation, mobilising millions of audience actions before culminating in Global Citizen Festival: Mandela 100 at Johannesburg’s FNB Stadium.
Brand & Communications
DISNEY’S THE LION KING 30TH ANNIVERSARY
A brand-led digital and production experience celebrating 30 years of Disney’s The Lion King, bringing together Lebo M, South African talent, live performance and audience storytelling around one of the world’s most iconic entertainment properties.
YOU OUGHTA KNOW
Strategy or execution? Leader or maker? Creative or commercial? Fair questions. After 13 years, I’ve learned the most interesting work happens in the overlap. The answers are probably more interesting than the labels
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
NOTES FROM THE WORK
Culture, audiences, AI, brands and the strange business of making things people actually care about. A few thoughts from twelve years spent inside the work.
Hi
Hi
Let's work together
If you are looking for someone who can think it, lead it, and make it happen, we should talk.
Hi
Hi
SIPHO NTOMBELA
CONTENT
LEAD
I’m a JHB–based Content Lead and Digital Strategist
I’m a JHB–based Content Lead and Digital Strategist
WHAT I DO BEST
My work sits across the full digital content journey, from strategy and creative direction to production, delivery and audience engagement. Here’s how I can support your brand, campaign or team.
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
About me
Hi, I'm Sipho, a senior digital strategist and content lead with 13 years of experience delivering campaigns, managing brands and building audience systems for some of Africa’s most-watched properties
13
13
Years of Experience
13
13
Years of Experience
13
13
Completed projects
13
13
Completed projects
13+
13+
Brands across Africa
13+
13+
Brands across Africa
Call Today :
Call Today :
Email :
Email :
Featured Projects
Big brands, live broadcasts, cultural moments and everything in between. A selection of work that shows how I think, what I make and how I get it out into the world.
Digital Strategy
BIG BROTHER: NAIJA & MZANSI
A 24/7 digital content ecosystem spanning Big Brother Naija and Big Brother Mzansi, combining social strategy, real-time storytelling, audience engagement and live content across two of Africa’s biggest entertainment markets.
Campaigns
AFRICA MAGIC VIEWERS' CHOICE AWARDS 2026
A multi-phase digital campaign taking the AMVCAs from call for entries to the live show, building anticipation, driving audience participation and bringing Africa’s biggest celebration of film and television to life across digital platforms.
Content & Social
GLOBAL CITIZEN FESTIVAL: MANDELA 100
A global social-impact campaign that turned content, advocacy and entertainment into mass participation, mobilising millions of audience actions before culminating in Global Citizen Festival: Mandela 100 at Johannesburg’s FNB Stadium.
Brand & Communications
DISNEY’S THE LION KING 30TH ANNIVERSARY
A brand-led digital and production experience celebrating 30 years of Disney’s The Lion King, bringing together Lebo M, South African talent, live performance and audience storytelling around one of the world’s most iconic entertainment properties.
YOU OUGHTA KNOW
Strategy or execution? Leader or maker? Creative or commercial? Fair questions. After 13 years, I’ve learned the most interesting work happens in the overlap. The answers are probably more interesting than the labels
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
NOTES FROM THE WORK
Culture, audiences, AI, brands and the strange business of making things people actually care about. A few thoughts from twelve years spent inside the work.
Hi
Hi
Let's work together
If you are looking for someone who can think it, lead it, and make it happen, we should talk.
Hi
Hi
SIPHO NTOMBELA
CONTENT
LEAD
I’m a JHB–based Content Lead and Digital Strategist
I’m a JHB–based Content Lead and Digital Strategist
WHAT I DO BEST
My work sits across the full digital content journey, from strategy and creative direction to production, delivery and audience engagement. Here’s how I can support your brand, campaign or team.
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
1. CAMPAIGN & DIGITAL STRATEGY
Turning business and brand objectives into clear digital strategies
Building integrated campaigns from brief through to execution
Designing multi-platform content ecosystems across social, web and live
Using audience behaviour and performance insights to optimise strategy
2. CONTENT, SOCIAL & EDITORIAL
Building content strategies that turn brand objectives into compelling stories
Leading editorial direction across social, digital and always-on channels
Creating platform-native content that drives conversation and participation
Managing real-time publishing, community engagement and cultural moments
3. CREATIVE & PRODUCTION
Developing creative concepts and visual direction from idea through to execution
Creating and directing design, video, copy and platform-native digital content
Using AI and emerging creative tools to accelerate ideation, production and experimentation
Leading creative teams, production partners and workflows to deliver high-quality work at scale
4. BRAND & COMMUNICATIONS
Shaping brand voice, messaging and communication across digital touchpoints
Turning complex information into clear, relevant and audience-first communication
Managing brand reputation and real-time communications during high-pressure moments
Aligning internal teams, partners and stakeholders around a consistent brand narrative
About me
Hi, I'm Sipho, a senior digital strategist and content lead with 13 years of experience delivering campaigns, managing brands and building audience systems for some of Africa’s most-watched properties
13
13
Years of Experience
13
13
Years of Experience
13
13
Completed projects
13
13
Completed projects
13+
13+
Brands across Africa
13+
13+
Brands across Africa
Call Today :
Call Today :
Email :
Email :
Featured Projects
Big brands, live broadcasts, cultural moments and everything in between. A selection of work that shows how I think, what I make and how I get it out into the world.
Digital Strategy
BIG BROTHER: NAIJA & MZANSI
A 24/7 digital content ecosystem spanning Big Brother Naija and Big Brother Mzansi, combining social strategy, real-time storytelling, audience engagement and live content across two of Africa’s biggest entertainment markets.
Campaigns
AFRICA MAGIC VIEWERS' CHOICE AWARDS 2026
A multi-phase digital campaign taking the AMVCAs from call for entries to the live show, building anticipation, driving audience participation and bringing Africa’s biggest celebration of film and television to life across digital platforms.
Content & Social
GLOBAL CITIZEN FESTIVAL: MANDELA 100
A global social-impact campaign that turned content, advocacy and entertainment into mass participation, mobilising millions of audience actions before culminating in Global Citizen Festival: Mandela 100 at Johannesburg’s FNB Stadium.
Brand & Communications
DISNEY’S THE LION KING 30TH ANNIVERSARY
A brand-led digital and production experience celebrating 30 years of Disney’s The Lion King, bringing together Lebo M, South African talent, live performance and audience storytelling around one of the world’s most iconic entertainment properties.
YOU OUGHTA KNOW
Strategy or execution? Leader or maker? Creative or commercial? Fair questions. After 13 years, I’ve learned the most interesting work happens in the overlap. The answers are probably more interesting than the labels
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
1.
WHAT KIND OF ROLES AND PROJECTS ARE YOU OPEN TO?
2.
ARE YOU STRATEGY-LED OR HANDS-ON?
3.
WHAT KIND OF TEAMS AND CAMPAIGNS HAVE YOU LED?
4.
DOES YOUR EXPERIENCE TRANSLATE BEYOND ENTERTAINMENT?
5.
HOW DO YOU MEASURE WHETHER THE WORK IS ACTUALLY WORKING?
6.
WHAT DO YOU BRING TO A TEAM BEYOND THE JOB DESCRIPTION?
NOTES FROM THE WORK
Culture, audiences, AI, brands and the strange business of making things people actually care about. A few thoughts from twelve years spent inside the work.
Hi
Hi
Let's work together
If you are looking for someone who can think it, lead it, and make it happen, we should talk.