From live television to memes, fandoms and 24/7 reality TV, a reflection on 13 years spent learning how culture moves, mutates and occasionally refuses to follow the plan.

We have more ways than ever to measure whether somebody noticed us. I’m not sure we’ve become equally good at knowing whether they care.

AI can be transformative without being salvation. A case for using the technology, questioning the hype and keeping human judgement in the room.

Somewhere in the world right now, a perfectly clear sentence is being reviewed by six people. It will not survive.